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Description
Principles of MarketingPrinciples of Marketing, 8th European Edition, by Kotler et al. admirably covers a wide range of theoretical concepts and practical issues and accurately reflects the fast moving pace of marketing in the modern world examining traditional aspects of marketing and blending them with modern and future concepts. The authors of this European Edition present fundamental marketing information within an innovative customer value framework, to help students
Principles of Marketing, 8th European Edition, by Kotler et al. admirably covers a wide range of theoretical concepts and practical issues and accurately reflects the fast-moving pace of marketing in the modern world - examining traditional aspects of marketing and blending them with modern and future concepts. The authors of this European Edition present fundamental marketing information within an innovative customer-value framework, to help students understand how to create value and build customer relationships. In a fast-changing, increasingly digital and social marketplace, it is more vital than ever for marketers to develop meaningful connections with their customers. Principles of Marketing, 8th European Edition, helps students master today's key marketing challenge: to create vibrant, interactive communities of consumers who make products and brands an integral part of their daily lives.
| EAN: | 9781292269566 |
| Farbverschnitt: | Generell werden die Bücher ohne Farbverschnitt geliefert, auch wenn die Abbildungen einen Farbverschnitt zeigen. |
| Auflage: | 8th edition, 20008 |
| Erscheinungsjahr: | 14.11.2019 |
| Produktform: | Kartoniert |
| Autoren: | Kotler, Phil T. & Armstrong, Gary & Harris, Lloyd C. & He, Hongwei |
| Auflage/Ausgabe: | 8th edition |
| Fachschema: | Absatz / Marketing~Marketing~Vermarktung |
| Thema: | Optimieren, Verstehen |
| Imprint-Titels: | Pearson Higher Education |
| Fachkategorie: | Vertrieb und Marketing |
| Text Sprache: | eng |
| Seitenanzahl: | XXVII, 689 |
| Verlag: | Pearson Education, Pearson Education Limited |
| Länge: | 212 mm |
| Breite: | 271 mm |
| Höhe: | 29 mm |
| Gewicht: | 1576 gr |
| Genre: | Importe |
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