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Description
Das Marketingkonzept im St. Galler Management-ModellDas vorliegende Buch stellt das Marketing und die Geschftsprozesse als integralen Bestandteil des St. Galler Management Modells dar. Es gibt eine gestraffte Einfhrung in das Fachgebiet Marketing und stellt Wertschpfung in das Zentrum einer marktorientierten Unternehmensfhrung. Behandelt werden insbesondere Themen wie Marketingplanung, Marketingstrategie, Positionierung, Einsatz der Marketinginstrumente, Produktgestaltung, Preis , Distributions und
Das vorliegende Buch stellt das Marketing und die Geschäftsprozesse als integralen Bestandteil des St. Galler Management-Modells dar. Es gibt eine gestraffte Einführung in das Fachgebiet Marketing und stellt Wertschöpfung in das Zentrum einer marktorientierten Unternehmensführung. Behandelt werden insbesondere Themen wie Marketingplanung, Marketingstrategie, Positionierung, Einsatz der Marketinginstrumente, Produktgestaltung, Preis-, Distributions- und Kommunikationspolitik sowie Leistungserstellungs- und Innovationsprozesse. Das Buch richtet sich an Studierende im ersten Studienjahr sowie an Praktiker, die sich einen raschen Überblick über das Fachgebiet verschaffen wollen.
| EAN: | 9783825250911 |
| Farbverschnitt: | Generell werden die Bücher ohne Farbverschnitt geliefert, auch wenn die Abbildungen einen Farbverschnitt zeigen. |
| Auflage: | 3. erweiterte Aufl., 19003 |
| Erscheinungsjahr: | 13.05.2019 |
| Produktform: | Kartoniert |
| Autoren: | Bieger, Thomas |
| Edition: | ENL |
| Auflage/Ausgabe: | 3. erweiterte Aufl |
| Seitenzahl/Blattzahl: | 202 |
| Keyword: | BWL; Betriebswirtschaftslehre; Geschäftsprozesse; Innovationsprozesse; Kommunikationspolitik; Lehrbuch; Management; Marketingkonzept; Marketingplanung; Marketingstrategie; St. Galler Management-Modell; Wirtschaft; utb |
| Fachschema: | Business / Management~Management~Absatz / Marketing~Marketing~Vermarktung~Makroökonomie~Ökonomik / Makroökonomik~Betriebswirtschaft - Betriebswirtschaftslehre |
| Fachkategorie: | Vertrieb und Marketing~Makroökonomie~Betriebswirtschaftslehre, allgemein, Management: Vertrieb und Marketing |
| Bildungszweck: | Lehrbuch, Skript~für die Hochschule |
| Thema: | Verstehen, Optimieren |
| Text Sprache: | ger |
| Verlag: | UTB GmbH, UTB |
| Co-Verlag: | Haupt Verlag AG |
| Länge: | 213 mm |
| Breite: | 152 mm |
| Höhe: | 15 mm |
| Gewicht: | 316 gr |
| Genre: | Sozialwissenschaften/Recht/Wirtschaft |
| Herkunftsland: | DEUTSCHLAND (DE) |
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4.6 ★★★★★
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Product Reviews
★★★★★ 4
Soft, but pricey, kinda shiny, and retains pet hair/lint
Size: Queen (90" x 90"), Color: Olive Green (No Comforter), Size: Queen (90" x 90"), Color: Olive Green (No Comforter)
So I’ll start by saying that I’ve bought many Bedsure products in the past. This one does not disappoint, but I also don’t feel like it’s 5 stars.
It washed well and feels nice. Overall it’s a great duvet cover, but there’s three things I don’t personally like:
1. The price. Compared to their other covers, this one seems steep (though it’s probably the material that makes it more expensive?).
2. The material is somewhat shiny. I wasn't expecting that, and I don’t dig it. I’ve never had a cover that shines like this one does.
3. Pet hair retention is especially noticeable on this darker duvet (see photo). I’m sure this is either the fabric or the weave that causes this.
For these three things, I’m giving it 4 stars instead of 5. That said, if you can snag this during a sale (and you don’t have pets or don’t mind hair clinging to the cover), go for it!
WAS THIS REVIEW HELPFUL?YesReportShare
Reviewed in the United States on November 29, 2025
★★★★★ 5
Yes, it’s organic cotton!
Size: Queen (90" x 90"), Color: Ivory (No Comforter)
Yes, it’s organic cotton!
After buying two other “100 % organic cotton” duvet covers on Amazon that turned out to be polyester/blends, I was happy to find an honest company and product. The duvet cover washes well, had no detectable odor out of the package, and is a good weight. I love the hidden zipper closure and find that it gets softer with use. I hope the zipper stays intact with prolonged use and gentle wash cycle.
Note that I almost bought this in white but realized it’s a different material (bamboo) based on the product description. If you are looking at different colors, check the material carefully before buying.
WAS THIS REVIEW HELPFUL?YesReportShare
Reviewed in the United States on April 4, 2026
★★★★★ 5
I am 100% happy with this duvet set!
Size: King (104" X 90"), Color: 02 - Hotel Double Embroidery, Size: King (104" X 90"), Color: 02 - Hotel Double Embroidery
Wow! I am very impressed with the quality of this duvet set. I love the design of the subtle black double Embroidery. I thought it was made very well unlike one other person said in their review. I find it elegant and luxurious to look at and feel. It’s very comfortable and I like 100% cotton. This is a thicker cotton but it’s cool for sleeping. It’s also not too stiff, unless you want that then you can easily iron it to be that way. I prefer it right out of the washer and dryer for a classy but cozy look! They are exactly like a set I’ve had my eye on in a fine linen store in Palm Beach. Exceptional value!
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Reviewed in the United States on January 6, 2026
★★★★★ 5
Good quality duvet cover
Size: Queen (90" X 90"), Color: 01 - Hotel White
Perfect fit. Good quality fabric. Looks more expensive than it was.
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Reviewed in the United States on May 30, 2026
★★★★★ 5
Great quality and less wrinkles
Size: King (104" X 90"), Color: 01 - Hotel White
I love this duvet, the quality is great and the material makes it from wrinkling easily bc it is a thicker quality cotton. I will be ordering more duvet styles from this brand. This would hv been $150 duvet easily from bed bath and beyond for sure. I've bought so many expensive ones and this one is just as good if not better
WAS THIS REVIEW HELPFUL?YesReportShare
Reviewed in the United States on May 30, 2026
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